Ricky Nyhoff is an American commercial director based in Hong Kong, having lived and worked in Asia for the past 15 years. Since moving to the city in 2010, he has focused on creating films for global brands like Hyundai, Cathay Pacific, Discovery+, Ralph Lauren, and Mandarin Oriental.

His international background informs a deep interest in human-centric stories, often blending emotional resonance with a subtle sense of surrealism.

Director-Led Studio

Operating as a director-led creative studio, Ricky offers a scalable, end-to-end production model. By bypassing the traditional agency-heavy overhead, he assembles bespoke teams of talented freelance specialists: cinematographers, producers, and post artists, tailored specifically to the unique needs of each brief.

This approach allows for a "one-stop" execution that maintains the high-level aesthetic and boutique attention of a dedicated director, providing clients with a seamless path from initial treatment to final delivery.

Ricky currently lives in Hong Kong and works both locally and globally with an international network of talent.